Wednesday, 30 November 2011
Targets for the day
Wednesday
Coors logo - bigger
coors bottle shape
stationary
Ideas for photoshoot
Finish dancehall pioneers book
Fedrigoni
Posters make illustrator & photoshop layers
layout pads & swatches
Pencils
Mailshots for invite
Magazine layout
Cups
Shirts
Coors logo - bigger
coors bottle shape
stationary
Ideas for photoshoot
Finish dancehall pioneers book
Fedrigoni
Posters make illustrator & photoshop layers
layout pads & swatches
Pencils
Mailshots for invite
Magazine layout
Cups
Shirts
Tuesday, 29 November 2011
Different Format
trying a different format 7-inch record Ideal to create a cover to go round the book as well.
Mock up of the book so far
Need to work on the cover and contents page asap. I think I need to try using traditional materials for the cover to give it that 80's dancehall authentic feel.
Spread design for typeface in Contexts
Trying out different layout ideas to put the dancehall pioneers book into context by using the Property typeface.
However i'm not to happy with the contents page so I shall go to the library to look for some more inspiration.
Monday, 28 November 2011
To do list
Tuesday
am
- Mock up Dancehall pioneers book - Design
pm
-print and make book
-print type spec onto tracing paper
Wednesday
am
-Produce range for coors
pm
-produce range for fedrigoni
Thursday
finalize coors and fedrigoni for print.
Photos of products
Friday put boards together
am
- Mock up Dancehall pioneers book - Design
pm
-print and make book
-print type spec onto tracing paper
Wednesday
am
-Produce range for coors
pm
-produce range for fedrigoni
Thursday
finalize coors and fedrigoni for print.
Photos of products
Friday put boards together
Cover for the front of a layout pad, targeting it designers to learn about the Paper Selection tool
Mailshot layouts
trying different compositions for the information of the mail-shot
Saturday, 26 November 2011
Layout for Identity across the brand
Illustrating the swatch guide
After a Clean information graphics looks with strong type & layout with the use of coloured stock to reflect the imaginative colours.
Ideas for type to be used in context



I have been scribbling random words and names with the typeface but a subject I like is Reggae Dancehall, as the influence of the typeface fits the subject. I shall mock up a few pages of a publication best on Dancehall pioneers to show the typeface in context. Above are a few sketches of ideas of the cover and inside layout.
Wednesday, 23 November 2011
Look Book ready for Print
Today I printed the look book, the stock and margins turned out nice and gives the typeface the authentic look of the origin of the typeface.
Background/ Wallpaper
Just experimenting with the typeface to create a wallpaper or wrap for the David Rodigan shirt, I have exposed on screen ready to print. Maybe a hand-drawn version of the typeface could work well
Texture





From looking at the publication for the typespec look book on screen the white background looks to clean and doesn't communicate the typeface I have created which has been influenced by African painted symbols. The front cover will be a strong weight so that the look book isn't weak and bends as soon as its picked up, but the only card to print on is white within the print studio. I have scanned in some newsprint to give it a more original feel.
Thursday, 17 November 2011
Wednesday, 16 November 2011
Range of Promotion
If I was to use a tote bag it would be white or at least whiter than the bag used above. The layout of 9 characters horizontal works really well to fit the layout of the bag & shirt. I am happy I've found a layout that I like for the products it will just be selecting the colours depending on what colour tote bag I can buy. After playing with the colour schemes I am interested in what Colours I could use for the look book and also what stock to use.
Colour & Stock
The lookbook is almost finalised, however I need to add a page of mock ups of the typeface being used in context, African Sculpture Park event. Also I need to produce some promotional material for the typeface.
Finishing the type sizes
PDF - Look book progress
The layouts works well but I dont think the colours work well. The low opacity type on the inside cover doesnt look right, so Ill try without the type
Cover Development
Could do with considering the stock and colours. I think the layout and compositions are good but it could look out of place by using the wrong stock to be printed on. Maybe experiment a few ideas with stock and maybe look into making the manual more interactive.
Tuesday, 15 November 2011
Development Type Lookbook
Friday, 11 November 2011
What Type-face are you?
Wednesday, 9 November 2011
Target Audience
Understanding who I am designing for is important to gain a concept to base a series of three posters around.
Dance Lovers
All walks of life
Electronic Music
21 this year
Pioneering Iconic
Experience
18-30
Tuesday, 8 November 2011
Campaign development


New range of bottles




New Developed Logo

What I need to Do.
Coors for women
Make the bottles work as a set and more feminine colours
Produce a range of deliverables
Language Used
Posters without women, maybe a questionnaire
Butchers
Develop logo
Packaging, eggs, sausages and ham- plastic bag and labels/ stickers.
Typography
Create typeface for set of pioneers books
Layout Ideas for Pioneers
Content for pioneers
Range for pioneers
Work across ipad, how can it be interactive
Identify D&ad Brief
What do I want to gain from it...
Make the bottles work as a set and more feminine colours
Produce a range of deliverables
Language Used
Posters without women, maybe a questionnaire
Butchers
Develop logo
Packaging, eggs, sausages and ham- plastic bag and labels/ stickers.
Typography
Create typeface for set of pioneers books
Layout Ideas for Pioneers
Content for pioneers
Range for pioneers
Work across ipad, how can it be interactive
Identify D&ad Brief
What do I want to gain from it...
Thursday, 3 November 2011
Wednesday, 2 November 2011
Example of the concept in Photoshop

Layers on the side relating to the different fonts in the typeface family. The typeface will be good to adapt colours, prints anything you want to make it creative.
Font Family
Hair - Drop Shadow
Skin - Outline
Vains - Inner Drop Shadow
Muscle - Base of the Letter - Fill
Organs - Emboss
Skeleton Middle of the Letterform
Skin - Outline
Vains - Inner Drop Shadow
Muscle - Base of the Letter - Fill
Organs - Emboss
Skeleton Middle of the Letterform
Photos of the type development
Working out the type layers to see what needs to go in order for the type to work successfully. I shall also mock up a Letter as a booklet to see whether or not the type will work. I still need to design the typeface, but I have an Idea of what I think reflects 2011.
Development - Type 2011
Type development. The layers of the family will be based on the human body layers. I have chosen this compared to naming the layers after a mountain structure because designers will be more familiar with the names and structure of the human body.
Tuesday, 1 November 2011
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