Layout for Fedrigoni

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Targets for the day

Wednesday

Coors logo - bigger
coors bottle shape
stationary
Ideas for photoshoot

Finish dancehall pioneers book

Fedrigoni
Posters make illustrator & photoshop layers
layout pads & swatches
Pencils
Mailshots for invite
Magazine layout
Cups
Shirts

Different Format

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trying a different format 7-inch record Ideal to create a cover to go round the book as well.

Mock up of the book so far

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Need to work on the cover and contents page asap. I think I need to try using traditional materials for the cover to give it that 80's dancehall authentic feel.

Spread design for typeface in Contexts

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Trying out different layout ideas to put the dancehall pioneers book into context by using the Property typeface.
However i'm not to happy with the contents page so I shall go to the library to look for some more inspiration.

To do list

Tuesday
am
- Mock up Dancehall pioneers book - Design

pm
-print and make book
-print type spec onto tracing paper

Wednesday
am
-Produce range for coors

pm
-produce range for fedrigoni

Thursday
finalize coors and fedrigoni for print.

Photos of products

Friday put boards together

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Cover for the front of a layout pad, targeting it designers to learn about the Paper Selection tool

Mailshot layouts

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trying different compositions for the information of the mail-shot

Layout for Identity across the brand

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Illustrating the swatch guide

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After a Clean information graphics looks with strong type & layout with the use of coloured stock to reflect the imaginative colours.

Ideas for type to be used in context

I have been scribbling random words and names with the typeface but a subject I like is Reggae Dancehall, as the influence of the typeface fits the subject. I shall mock up a few pages of a publication best on Dancehall pioneers to show the typeface in context. Above are a few sketches of ideas of the cover and inside layout.

Look Book ready for Print

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Today I printed the look book, the stock and margins turned out nice and gives the typeface the authentic look of the origin of the typeface.

Background/ Wallpaper

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Just experimenting with the typeface to create a wallpaper or wrap for the David Rodigan shirt, I have exposed on screen ready to print. Maybe a hand-drawn version of the typeface could work well

Texture

From looking at the publication for the typespec look book on screen the white background looks to clean and doesn't communicate the typeface I have created which has been influenced by African painted symbols. The front cover will be a strong weight so that the look book isn't weak and bends as soon as its picked up, but the only card to print on is white within the print studio. I have scanned in some newsprint to give it a more original feel.

Photos of the Butchers Products.

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Range of Promotion

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If I was to use a tote bag it would be white or at least whiter than the bag used above. The layout of 9 characters horizontal works really well to fit the layout of the bag & shirt. I am happy I've found a layout that I like for the products it will just be selecting the colours depending on what colour tote bag I can buy. After playing with the colour schemes I am interested in what Colours I could use for the look book and also what stock to use.

Colour & Stock

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The lookbook is almost finalised, however I need to add a page of mock ups of the typeface being used in context, African Sculpture Park event. Also I need to produce some promotional material for the typeface.

Finishing the type sizes

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PDF - Look book progress

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The layouts works well but I dont think the colours work well. The low opacity type on the inside cover doesnt look right, so Ill try without the type

Cover Development

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Could do with considering the stock and colours. I think the layout and compositions are good but it could look out of place by using the wrong stock to be printed on. Maybe experiment a few ideas with stock and maybe look into making the manual more interactive.

Development Type Lookbook

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Typefaces

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What Type-face are you?

Composition for Products.

Packaging Development

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MOS

Target Audience

Understanding who I am designing for is important to gain a concept to base a series of three posters around.

Dance Lovers

All walks of life

Electronic Music

21 this year

Pioneering Iconic

Experience

18-30

Brief 4 : D+AD

More contemporary look for the logo

Campaign development

Need to find a way to promote the bottle to the audience, above is very bland. Should refer back to advertisements in womens magazines as influence.

New range of bottles

I think the new logo works a lot better for the bottle wraps as it brings out the colours and help communicate to my Target audience better than the strong looking bottles previously.

New Developed Logo

From the last progress crit, It was recommended by Ailsa to change the logo to make it appeal to the target audience more by adding the name Coors, This was because `shift on its own sounded to strong for the audience.

What I need to Do.

Coors for women
Make the bottles work as a set and more feminine colours
Produce a range of deliverables
Language Used
Posters without women, maybe a questionnaire

Butchers
Develop logo
Packaging, eggs, sausages and ham- plastic bag and labels/ stickers.

Typography
Create typeface for set of pioneers books
Layout Ideas for Pioneers
Content for pioneers
Range for pioneers
Work across ipad, how can it be interactive

Identify D&ad Brief
What do I want to gain from it...

PDF Crit 2

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Mock up of how the family could be presented - Print Based

Example of the concept in Photoshop

Layers on the side relating to the different fonts in the typeface family. The typeface will be good to adapt colours, prints anything you want to make it creative.

Font Family

Hair - Drop Shadow
Skin - Outline
Vains - Inner Drop Shadow
Muscle - Base of the Letter - Fill
Organs - Emboss
Skeleton Middle of the Letterform

Photos of the type development

Working out the type layers to see what needs to go in order for the type to work successfully. I shall also mock up a Letter as a booklet to see whether or not the type will work. I still need to design the typeface, but I have an Idea of what I think reflects 2011.

Development - Type 2011

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Type development. The layers of the family will be based on the human body layers. I have chosen this compared to naming the layers after a mountain structure because designers will be more familiar with the names and structure of the human body.

Ideas for Paper Selector

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Brief 4 : YCN Fedrigoni

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