Problem

What do women drink?
Why do they drink a certain drink?
What beers/ drinks are already targeted at Females? & How?
Are they successful, why?
What other products are consumed more by males & what alternatives are aimed at females? Shavers
When & where would the drink be consumed?
What category of drink would appeal to women? calories, flavour...
Is it a range of flavours, more than one product.
What products already exist at Molson Coors?
What person would the drink be aimed at?
How does the product engage the audience to the drink?
Distribution?
Market/ Promote?

What language is used- Audience?

Deliverables
-Invent a name for the brand/ campaign
-Logo
-Graphic Language
-Range... Website, Info packs
-What does the brand sound like?
-Interaction?
-Where would the product be aimed/ found?