Creating bottle wraps influenced by the female persona with the logo on. I think it is important not to make the bottle look and feel to masculine and not to feminine, if it was to masculine it would not solve the brief as there are already male targeted beers on the market and to feminine it would look too much and females would be to embarrassed to be seen with it.
Monday 31 October 2011
Bottle Development
Creating bottle wraps influenced by the female persona with the logo on. I think it is important not to make the bottle look and feel to masculine and not to feminine, if it was to masculine it would not solve the brief as there are already male targeted beers on the market and to feminine it would look too much and females would be to embarrassed to be seen with it.
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