What age range are more likely to drink beer
18-25
25-35
Young Parents
Mature audience set in wine and tea
Bottle-Message
What mood?
Persona Characteristics
Socialise
Internet
college/university
work
home
Fashion, whats in
Mobile - whats apps
small cars
work 9-5
local
friends
nights out
concerts
clubs bars
categories
news
stars
style
fashion
beauty
horoscopes
decamel
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