Brief
Name and create an identity for a campaign to encourage women to drink more beer
Background & Creative Considerations
There is a massive gap in the beer/lager market in terms of engaging women who have traditionally been seen as wine/spirit drinkers.
Target Audience
Female Drinkers of all ages
Requirements
Create moodboards to form a clear direction of what female persona you are going to create the brand for. Invent a name for the brand, a logo and a graphic language to be used across a range of different medias.
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